Fortune has just published it’s list of the year’s 101 Dumbest Moments in Business, and at number two comes drug company Eli Lilly, with dog Prozac.
Seemingly, dog depression is an unrecognised epidemic / untapped market that is just crying out for some pharmacological intervention.
Thank God. We’ve been so worried since Lucky dyed his hair jet black and started listening to the Smiths.
Eli Lilly wins FDA approval to put Prozac into chewable, beef-flavored pills to treat separation anxiety in dogs.
Link to Fortune second dumbest business moment of the year.