Scientific Credibility and The Kardashian Index

 

The Kardashian index is a semi-humorous metric invented to the reveal how much trust you should put in a scientist with a public image.

In ‘The Kardashian index: a measure of discrepant social media profile for scientists‘, the author writes:

I am concerned that phenomena similar to that of Kim Kardashian may also exist in the scientific community. I think it is possible that there are individuals who are famous for being famous

and

a high K-index is a warning to the community that researcher X may have built their public profile on shaky foundations, while a very low K-index suggests that a scientist is being undervalued. Here, I propose that those people whose K-index is greater than 5 can be considered ‘Science Kardashians’

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Figure 1 from Hall, N. (2014). The Kardashian index: a measure of discrepant social media profile for scientists. Genome biology, 15(7), 424.

Your Kardashian index is calculated from your number of twitter followers and the number of citations your scholarly papers have. You can use the ‘Kardashian Index Calculator‘ to find out your own Kardashian Index, if you have a twitter account and a Google Scholar profile.

The implication of the Kardashian index is that the Foundation of someone’s contribution to public debate about science is their academic publishing. But public debate and scholarly debate are rightfully different things, even if related. To think that only scientists should be listened to in public debate is to think that other forms of skill and expertise aren’t relevant, including the skill of translating between different domains of expertise.

Communicating scientific topics, explaining and interpreting new findings and understanding the relevance of science to people’s lives and of people’s lives to science are skills in itself. The Kardashian Index ignores that, and so undervalues it.

Full disclosure: My Kardashian Index is 25.

Philip Zimbardo has a theory

“Boys risk becoming addicted to porn, video games and Ritalin” says psychologist Philip Zimbardo, which simply isn’t true, because some weekends I read.

Yes, Zimbardo has a theory which says that masculinity is being damaged by computer games, the internet, and pornography without an adequate plot line. A key solution: dancing. He’s done a cracking interview in The Guardian which I thoroughly recommend if you are still waiting for your Ritalin to kick in.

“Boys have never been self-reflective. Boys are focused on doing and acting, girls are more focused on being and feeling. The new video-game world encourages doing and acting and not really thinking. Video games are not so attractive to girls.”

Not really thinking? There’s a man who’s never played Bubble Bobble. And finally some sense in the video game debate. Hang up your coat Anita Sarkeesian.

And pornography? “The relative proportions are hard to come by. But for girls, it’s just boring. In general, sex has always been linked with romance for girls – much more than for boys. For boys it’s always been much more visual and physical…”

“With the old pornography there were typically stories. There was a movie, like Deep Throat, and in the course of some interesting theme people were having sex. Now it’s only about physical sexual contact.”

Oh my God! The washing machine has broken in the cheerleaders’ apartment. Now they’ll never get to the game. [Ding Dong] Wait, who could this be?

“It’s always been difficult for boys to talk to girls because you are never sure what they want or what their agenda is. And now without trying or practice it becomes more and more difficult. So it’s a reason to retreat into this virtual world.”

Phil, I know their agenda. They want quality plumbing without having to pay in cash.

“In online porn, the men are incredibly well-endowed – they are paid precisely because they have those attributes. In addition, some of the men take penile injections so they can perform for half an hour non-stop. When you’re a 10 or 15-year-old kid, you say to yourself, ‘I will never, ever look like that or perform like that’.”

I never thought that when I was 15. It’s been adult life that has made the 30 minute mark seem like an impossible dream.

Indeed, he argues that schools are increasingly ill-suited to boys’ needs – another reason for their retreat into cyberspace. In the US, he says, 90% of elementary school teachers are women, while in the UK one in five teachers is a man. “Female teachers can be wonderful but they model skills that girls are good at – fine motor tuning rather than big physical activity. They don’t like boys running around. And, with funding shortages, they’re eliminating gym classes so boys don’t have the time to do physical activity.” He cites schoolchildren being assigned to write diaries as a compositional task. “Boys don’t write diaries! The worst thing I can imagine giving a boy as a present is a diary.”

Fair point, just look at what happened to Adrian Mole.

What can be done to reconnect boys with the real world? Zimbardo has lots of suggestions: more male teachers, more incentives for men to establish boys’ and men’s groups so that the former can get the masculine mentoring they otherwise lack, welfare reform to encourage fathers to remain in the family loop, crowdsourcing initiatives to fund video games that are less violent and require more co-operation, parents to talk to their sons about sex and relationships so they don’t take porn to represent real life.

All genuinely helpful suggestions and then..

My favourite suggestion is that boys learn to dance. “It’s the easiest thing in the world,”

We’re British Phil. WE ARE BRITISH MALES. We look like two legged donkeys drunk on alcopops when we dance. And that’s *after* the dance lessons.

If you actually want to see someone take on Zimbardo’s claims with evidence, I could do no better than Andrew Przybylski from the The Oxford Internet Institute debating him on the BBC.
 

And amazingly, the full Guardian interview is full of even more clangers. Can’t wait for the book.
 

Link to Guardian interview with Philip Zimbardo.

The scan says we add fries and call it a special

Photo from Flickr user Daniel Go. Click for source.Marketing magazine has an interview with the marketing director of KFC who explains why he thinks neuroscience holds the key to selling deep-fried junk food.

“Marketing as a whole is undergoing transformation,” he says. “We now know through neuroscience how people’s brains work and what affects their decision-making. So what we’re trying to do is take the new knowledge and say – this is how we put it together, this is how a brain actually works – and this is how we should be marketing.”

Somebody, please, find me a pizza.
 

Link to Marketing interview.

Indie reports on surprising structure of artists’ brains

Artists brains are ‘structurally different’ according to The Independent, who report on a small, thought-provoking but as yet quite preliminary study.

The image used to illustrate the article (the one on the right) is described as showing “more grey and white matter in artists’ brains connected to visual imagination and fine motor control”.

This could be a bit alarming, especially if you are an artist, because that’s actually a map of a mouse brain.

Whether artists have ‘different brains’ or not, in any meaningful sense, is perhaps slightly beside the point, but you can be rest assured that they’re not so different that they will give you a sudden desire to scamper around looking for cheese.

Put your hands up and move away from the therapy

An editorial in Molecular Psychiatry has been titled “Launching the War on Mental Illness” – which, considering the effects of war on mental health, must surely win a prize for the most inappropriate metaphor in psychiatry.

But it also contains a curious Freudian slip. Five times in the article, the project is described as the ‘War on Mental Health’, which is another thing entirely.

…how can we then proceed to successfully launch a ‘War on Mental Health’? Our vision for that is summarized in Figure 3 and Table 1.

Sadly, Figure 3 and Table 1 don’t contain a description of a world with continuous traffic jams, rude waiters and teenagers constantly playing R&B through their mobile phone speakers.
 

Link to Launching the ‘War on Mental Illness’ (thanks @1boringyoungman)