Marketing magazine has an interview with the marketing director of KFC who explains why he thinks neuroscience holds the key to selling deep-fried junk food.
“Marketing as a whole is undergoing transformation,” he says. “We now know through neuroscience how people’s brains work and what affects their decision-making. So what we’re trying to do is take the new knowledge and say – this is how we put it together, this is how a brain actually works – and this is how we should be marketing.”
Somebody, please, find me a pizza.
Link to Marketing interview.