NPR has an excellent piece on how the scientific concept of stress was massively promoted by tobacco companies who wanted an angle to market ‘relaxing’ cigarettes and a way for them to argue that it was stress, not cigarettes, that was to blame for heart disease and cancer.
They did this by funding, guiding and editing the work of renowned physiologist Hans Selye who essentially founded the modern concept of stress and whose links with Big Tobacco have been largely unknown.
For the past decade or so, [Public Health Professor Mark] Petticrew and a group of colleagues in London have been searching through millions of documents from the tobacco industry that were archived online in the late ’90s as part of a legal settlement with tobacco companies.
What they’ve discovered is that both Selye’s work and much of the work around Type A personality were profoundly influenced by cigarette manufacturers. They were interested in promoting the concept of stress because it allowed them to argue that it was stress — not cigarettes — that was to blame for heart disease and cancer.
“In the case of Selye they vetted … the content of the paper, they agreed the wording of papers,” says Petticrew, “tobacco industry lawyers actually influenced the content of his writings, they suggested to him things that he should comment on.”
They also, Petticrew says, spent a huge amount of money funding his research. All of this is significant, Petticrew says, because Selye’s influence over our ideas about stress are hard to overstate. It wasn’t just that Selye came up with the concept, but in his time he was a tremendously respected figure.
Despite the success of the campaign to associate smoking with stress relief, the idea that smoking alleviates anxiety is almost certainly wrong. It tends to just relieve anxiety-provoking withdrawal and quitting smoking reduces overall anxiety levels.
Although the NPR article focuses on Selye and his work on stress, another big name was recruited by Big Tobacco to promote their theories.
They paid for a lot of Eysenck’s research that tried to show that the relationship between lung cancer and smoking was not direct but was mediated by personality differences. There was also lots of other research arguing that a range of smoking related health problems were only present in certain personality types.
Tobacco companies wanted to fund this research to cite it in court cases where they were defending themselves against lung cancer sufferers. It was their personalities, rather than their 20-a-day habit, that was a key cause behind their imminent demise, they wanted to argue in court, and they needed ‘hard science’ to back it up. So they bought some.
However, the link between ‘father of stress’ Hans Seyle and psychologist Hans Eysenck was not just that they were funded by the same people.
A study by Petticrew uncovered documents showing that both Seyle and Eysenck appeared in a 1977 tobacco industry promotional film together where “the film’s message is quite clear without being obvious about it — a controversy exists concerning the etiologic role of cigarette smoking in cancer.”
The ‘false controversy’ PR tactic has now became solidified as a science-denier standard.