Out of control decision-making

I’ve just noticed that TED has recently put another talk online by the entertaining and thought-provoking behavioural economist Dan Ariely where he discusses why our feeling of being in total control of our decision-making may be false.

We mentioned an earlier and similarly interesting TED talk on the psychology of cheating previously, but this one is more concerned with what we might call decision-making inertia, where the ‘default’ options or red herrings have a huge sway over our reasoning

This is despite the fact that most people are completely unaware of how irrelevant information has such a profound impact on our choices.

Link to Dan Ariely TED talk on whether we’re in control of our choices.

One thought on “Out of control decision-making”

  1. Actually, he gave this talk before he gave the one on cheating, but they took a while to upload the video.
    In any case, this is another mesmerizing talk.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: