Anthropologist Helen Fisher has done some fascinating work on the neuroscience of love and romantic relationships, but she hooked up with the dating site Match.com a few years back and seems to have lost the plot a bit, or at the very least, is being taken for a ride by their PR department.
Match.com’s press releases regularly get in the news as ‘science’ stories and the latest ones are doozies. You could not think of a more prefect storm of celebrity gossip, relationships, and junk science.
People have one of four chemicals in their brain that moulds romantic chemistry, scientists explain.
In ‚Äòbuilders‚Äô like Aniston, serotonin is the dominant chemical, making them calm and cautious.
‚ÄòExplorers‚Äô, like Brad Pitt, meanwhile, are led by dopamine, creating a more spontaneous and risk-taking romancer.
And, yes, you‚Äôve guessed it, Brad‚Äôs current partner Angelina Jolie is an ‚Äòexplorer‚Äô, too.
Professor Helen Fisher, an expert in the science of love, said: ‚ÄòIt‚Äôs possible to scientifically understand why people partner better with certain types.‚Äô
Possible, but presumably, unprofitable.
However, the concept of a ‘dominant chemical’ makes no sense at all and Fisher’s categories have been made up by her and are not used by anyone else.
Saying that, my dominant chemical is caffeine. Which makes my ideal partner… an energy drink?