Today’s edition of Bad Science covers a so-called ‘miracle cure’ for dyslexia which has been persistently promoted in the UK media, despite numerous complaints upheld by media regulators, veiled threats of legal action against people who say it doesn’t work and five editors of a scientific journal resigning over the publication of a flawed study on the treatment.
Personally, I would have thought anyone promoting their ‘treatment’ under the name “miracle cure” is asking for trouble but apparently with enough celebrity endorsement you can get away with promoting your product without the need for irony (quite hard work in modern Britain, I can tell you).
The system was developed by paint millionaire Wynford Dore and involves various balancing and co-ordination exercises supposedly to strengthen the cerebellum, which Dore argues is functionally impaired in dyslexia.
There’s actually a fair amount of independent research on the role of the cerebellem in dyslexia but, sadly, the idea that exercises might help treat this has the sole drawback of not being supported by the scientific evidence.
Interestingly, it seems that the company went bankrupt yesterday and have just closed up shop. That might have been a result of charging ¬£2,000 for the course.
Ben Goldacre has more on the whole sordid tale over at Bad Science.
Link to Bad Science on the Dore ‘miracle’ ‘cure’ for dyslexia.