Another scientist has sold his soul to the God of PR and promoted a nonsense formula in the media – this time for the ‘perfect Page 3 girl’. For those not used to the British tabloid press, page 3 traditionally displays a picture of a topless girl.
The offender on this occasion is Cambridge University medical researcher Dr David Granger, who is seemingly trying to promote a commercial diagnostics company by talking drivel to the media.
I honestly don’t know how this happens. If I was looking to hire a commercial science company, one that had just advertised itself with some spectacularly bad pseudoscience would be bottom of my list.
Link to Dr Petra with the gory details.
Mind Hacks 
Well said. This is a theme that really gets on my nerves! I found an article on “Greenwashing” recently – which is basically about the blind belief that “Green is Good” even when the product isn’t green or good!
http://mcarthursrant.blogspot.com/2007/04/greenwashed-or-green-elite.html
Great blog!