Interactive websites make false memories more likely

Collision Detection has some interesting coverage of recently published research suggesting websites with interactive graphics are more likely to produce false memories about the pictured products than sites with static images.

The article also makes an interesting point about the focus of consumer psychology in this area:

One interesting thing [researcher] Schlosser points out is that market-research folks almost never study the false-memory effects of advertising. Sure, they test to see whether consumers who’ve looked at promotional material can recall true information about a product. But they rarely check to see whether the consumers also remember false information.

There’s more in the Collision Detection article and a link to the full-text of the paper.

Link to Collision Detection article (thanks Katerina!).

One thought on “Interactive websites make false memories more likely”

  1. This isn’t about false memory, this is correct memory of false data. The false values about the camera wasn’t that improbable, they were within the range of possible data.
    So the outcome might just be that we spend more time checking out interactive websites, and therefor remember them better; Remember them as they were!

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