The researchers found that taller women are perceived by both men and women as more intelligent, assertive, independent, ambitious, richer and more successful, regardless of how the person really is.
In contrast, shorter women are perceived as more considerate and nurturing, but only by men.
Unfortunately, the scientific paper isn’t out yet, as it would be interesting to calculate the strength of the effect per inch or centimetre lost or gained.
However, women should be able to encourage people to form particular first impressions by influencing the height they are perceived to be, either by the use of heels, meeting on uneven surfaces, or even carefully selecting the surrounding environment to fool our brain’s size-estimation process.
This process is known as size constancy and allows us to understand that objects tend not to expand when they come towards us, even though they take up more room on our retina.
Size constancy can be easily fooled though, as the Ames room demonstrates, although standing next to shorter people (to seem taller) or taller people (to seem shorter) is likely to have some effect, as the system partly works by relative comparisons.
Link to summary of research via independent.co.uk