Elvis in potato chip neuroscience

A new study just published in Cerebral Cortex on the neuroscience on how we see meaningful information in unpatterned visual scenes, seems a little fixated on Elvis.

The study concludes:

Future studies of the neural processing relevant to pareidolia and to meaning more generally may provide novel insights into how the organization of conceptual processing differs across individuals (see also Pizzagalli et al. 2001), thereby addressing the question of what neurocognitive architecture is necessary to see a potato chip not just as a tasty snack but as the embodiment of Elvis.

They even include a photo of the potato chip (proper spelling: crisp) that supposedly contains the image of The King which you can see above.

Unfortunately, I can’t see it, which I suspect means my brain has been ruined by the overuse of Fidonet as a child.

Link to Elvis obsessed neuroscience study.

8 thoughts on “Elvis in potato chip neuroscience”

  1. The reason you don’t see it, is because its so damn BAD! That looks like elvis in no way-shape-form. Personally, to me it looks like Skeeter from that lovely cartoon I use to watch when I was little (Doug).

    They need to send a copy of this study to the good folks over at Syfy from Ghost Hunters. That show is a good 60 minutes of comedy.

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