Is this the most incompetent Wikipedia edit ever? Green Communications, the PR company who promotes the Blue Monday ‘worst day of the year’ bullshit festival, recently tried to ‘anonymously’ delete criticism from the Blue Monday Wikipedia page without realising their IP address was a complete giveaway.
This obviously failed, and they just tried to paste on a whole block of text onto the bottom of the article that started with (and I kid you not):
THE FOLLOWING CONTENT IS ALL FACTUALLY CORRECT. IF YOU DISPUTE IT PLEASE CONTACT THE AUTHOR.
Spank me nanny! Spank me!
Actually, they originally tried to do this from an anonymous IP address that didn’t track back to Green Communications, but then blew their cover by using a registered account to reinsert the text – time under the name ‘Honest Green’ and with the added power caps.
Now, I’m going to assume that the information is ALL FACTUALLY CORRECT so I want to address the last line of their bolt-on Wikipedia press release:
The on-going campaign is run by Wakefield-based public relations company GREEN Communications, on a non-commercial basis as part of its own corporate social responsibility activities.
Let’s make this clear. Green Communications – I applaud your efforts for running non-commercial PR campaigns aimed at promoting mental health. It’s a vastly neglected area that gets scant attention in the press.
However, the reason that the ‘Blue Monday’ / worst day of the year formulae rubbish gets the back up of medical doctors, psychologists and researchers is not just that it’s ridiculous.
It’s that promoting the misunderstanding of science and psychology actually harms people’s ability to make informed choices about their mental health.
It devalues genuine evidence-based work in the area and misleads people as to what they need to consider when trying to manage their own emotions, or, if the need arises, decide on what sort of help or treatment they want when things get too difficult to manage their own.
So, I’d like nothing more than next year, you run a non-commercial PR campaign aimed at empowering and informing people about depression that wasn’t based on misinformation.
You’re an award winning PR company, so I’m sure you can find an equally catchy way of grabbing people’s attention that doesn’t involve obvious drivel.
UPDATE: Just a reminder that you can still enter our Bullshit Blue Monday make up your own nonsense formula competition where you could win a prize!