It all seems to be part of a promotion for a UK Men’s magazine which, in a press release, “reveals the formula for the perfect breast” developed by “University Psychologist Dr. David Holmes”.
I’ve emailed a possible culprit to confirm who it might be and am currently waiting for a response.
Needless to say, the formula itself is complete rubbish. Quite predictably, and rather insultingly, it gets described as ‘science’ in the press release.
There’s more analysis in Petra Boyton’s post if you want the full gory details.
Link to analysis from Petra Boyton.