It’s January 22nd, it must be time for another Cliff Arnall bollocks-fest. According to Arnall, his ‘formula’ predicts that today is officially the most depressing of the year.
As is traditional, it’s a commercial tie in, this time with a management consultancy and a PR firm.
What is genuinely depressing, is that mental health charity The Samaritans (who should really know better) have now been roped into the sorry affair.
Cliff Arnall specialises in creating nonsense formulas predicting almost anything that helps promote something or other, and gets credibility by being described as a psychologist.
Link to a suitable Arnall antidote from Ben Goldacre.