experimental psychology of advertising resources

A few places where you can enjoy the intersection between experimental psychology and marketing research are at:

(labs)

The Food and Brand Lab (was ‘The Illinois Food and Brand lab’, but has now moved to Cornell) found at consumerpsychology.net

The Bangor University: The Experimental Consumer Psychology research group – see this article in New Scientist about Jane Raymond’s research Is advertising flogging a dead horse? (New Scientist, 24 December 2005).

(associations)

The Association for Consumer Research

Society for Consumer Psychology

(journals)

Journal of Consumer Psychology

<a href="http://www.ingentaconnect.com/content/jws/cbh
“>The Journal of Consumer Behaviour (defunct?)

Journal of Marketing

Journal of Marketing Research

(updated)

Psychology and Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s