‘Subliminal’ marketing ploys of tobacco giants

The Sunday Observer reports on the increasingly subtle (or perhaps, desperate) ways in which tobacco firms are aiming to advertise their product in light of the increasing bans on explicit tobacco advertising.

‘All that former advertising money has to go somewhere,’ said one industry insider. ‘The tobacco firms are looking to create extensive “design languages” in bars and clubs and other venues through the use of particular types of furniture or material which will make people think of their brands.’

Link to article “Tobacco firms’ subtle tactics lure smokers to their brand”

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