Uncovering hidden motives

saf_frame.jpgTV programme Scientific American Frontiers has made online video available from a programme on the psychology and neuroscience of hidden motives.

The first segment explores the brain’s reaction to ‘cool’ and ‘uncool’ products, a new field, christened neuromarketing.

Other segments explore the Implicit Association Test, a relatively new technique for measuring unconconsious associations and biases, and an exploration of the neural basis of moral reasoning.

Link to Frontiers webpage with video feeds (via PsyBlog)
Try the Implicit Association Test for yourself.

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