To this day, psychologists understand little about ‘insight’ – that Eureka moment when a long-sought answer suddenly jumps to mind. These “Aha!” experiences range from the trivial – suddenly solving a crossword clue, to the profound – like Kary Mullis’s Nobel-Prize-winning invention of the polymerase chain reaction, the basis of which occurred to him while driving home one day.
According to Edward Bowden and colleagues writing in the latest issue of Trends in Cognitive Sciences, insight is achieved via the right-hemisphere (cf. Hack #69 ) which “engages in relatively coarse semantic coding, and is therefore more likely to maintain diffuse activation of alternative meanings, distant associations and solution-relevant concepts”. Unfortunately, by its nature this diffuse activation is often weak and beyond conscious reach of the struggling thinker.
In support of this they’ve shown, for example, that when people are presented with the solution to a problem they couldn’t solve, they’re quicker at reading this solution aloud when it’s presented to their left visual field (right hemisphere) than to their right visual field (left hemisphere). This suggests the right hemisphere had been closer to reaching the solution than the left. Moreover, brain scans of solutions reached by insight revealed more activity in the anterior superior temporal sulcus of the right hemisphere, than did solutions not reached by insight. So, perhaps you should do tomorrow’s Suduko while looking out of the left corner of your eyes!
Last year, psychologist 
To celebrate its 125th anniversary,