If we’re serious about safety however we must realize drivers have dozens more things to worry about than cyclists or pedestrians when it comes to not killing someone and distractions.

Walker mentions parallels to environmental psychology. This is the bigger issue; if we have a future at all, that research could be the turning point.

Interesting new challenges will crop up based on this. Like the fact that when I hand my reusable travel mug to baristas they look at it as though I just handed them a small alien. Studying what will motivate people to choose bikes over cars sounds cute but done correctly it could solve some very life-threatening planetary issues for humans right now.

Start by reminding drivers that those annoying bicyclists means fewer traffic jams on their way to work.

I’ve observed that people drive a car like they ride a bike like they fly a plane… Recklessness, impatience, planning (or lack thereof), responsibility, etc. seem to follow the individual, not the mode of transport. (A friend offers you a ride in his plane? Check out how he drives you to the airport and only *then* decide whether to fly with him!)