As for all the offensive drivel surrounding the boring study, here’s a good sociological question: why do we think it’s wrong for men and women to be different? This self-evidently both defines and therefore perpetuates disrespect, as does labelling it “sexism”. The real issue is the fact that one role was, until recently, given less respect by society. You seem to believe differences should cease to exist instead of different people respecting one another. Such differences have zoological roots, let alone anthropological, that must be understood before respect and equality can truly follow. I’m not even referring to different roles, here. It’s fine if a man wants a job that used to be considered “womanly”, such as teaching children. Again, here’s the relevant question: why is teaching children less valued by society than, say, designing guns?

Here’s a relevant biological question for you: do you really think all social differences between men and women stem from social stereotyping? You know we have different bodies, right? Perhaps it’s time for some of you “mindhacks” to get out of the lab and/or away from the keyboard, if you take my meaning.

Maybe the authors will post the PDF some time later?
(P.S. found this post on Google Plus)

They showed 30 German undergraduates pictures of a long-haired robot (stereotypically male) and a short-haired robot (stereotypically female).

Then they asked them questions about how they perceived the two robots and what tasks they’d assign to them.

The participants tended to perceive the long-haired robot as female; see it as affable, friendly, polite and affectionate; assign it household tasks; and want it to help with verbal tasks.

They perceived the short-haired robot as male; see it as assertive, dominant, determined and authoritative; assign it technical tasks; and want it to help with mathematical tasks.

Simply put, they gender-stereotyped the robot.