Elvis in potato chip neuroscience

A new study just published in Cerebral Cortex on the neuroscience on how we see meaningful information in unpatterned visual scenes, seems a little fixated on Elvis.

The study concludes:

Future studies of the neural processing relevant to pareidolia and to meaning more generally may provide novel insights into how the organization of conceptual processing differs across individuals (see also Pizzagalli et al. 2001), thereby addressing the question of what neurocognitive architecture is necessary to see a potato chip not just as a tasty snack but as the embodiment of Elvis.

They even include a photo of the potato chip (proper spelling: crisp) that supposedly contains the image of The King which you can see above.

Unfortunately, I can’t see it, which I suspect means my brain has been ruined by the overuse of Fidonet as a child.

Link to Elvis obsessed neuroscience study.


  1. Michael Flatley
    Posted November 20, 2011 at 5:07 pm | Permalink

    The face is in the outline – the bit sticking out at the top left is his hair

  2. Lesath
    Posted November 21, 2011 at 4:53 am | Permalink

    Vaughan: Does this help? http://i.imgur.com/chCxs.png

  3. Julie
    Posted November 21, 2011 at 12:48 pm | Permalink

    The reason you don’t see it, is because its so damn BAD! That looks like elvis in no way-shape-form. Personally, to me it looks like Skeeter from that lovely cartoon I use to watch when I was little (Doug).

    They need to send a copy of this study to the good folks over at Syfy from Ghost Hunters. That show is a good 60 minutes of comedy.

  4. Posted November 21, 2011 at 1:56 pm | Permalink

    Surely a crisp is not the most appropriate reincarnation of the King. A burger that looks like Elvis would be more fitting.

  5. Griffin Thayer
    Posted November 21, 2011 at 7:05 pm | Permalink

    First thing I saw in that chip was Pacman.

  6. KB
    Posted November 22, 2011 at 9:21 am | Permalink

    I can’t be the only one who sees a tiny cartoon skull in 3D relief in Elvis’ hair.

  7. Anthony
    Posted November 22, 2011 at 1:17 pm | Permalink

    Looks more like Conan O’Brien to me. :-)

  8. Emmy
    Posted November 23, 2011 at 2:12 am | Permalink

    *Tsk. Looks like a gecko to me.

    Fidonet. The things you miss growing up in the States.

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