Online scallywags The Daily Mash have a funny piece satirising the way neuroscience studies get reported in the media.
To be honest, I think I might keep the first paragraph and use it to improve any dodgy science stories that come my way from now on.
Scientists at the Institute for Studies have finally established that when human eyes see a thing the brain will often generate a thought that is in some way related to the thing that has just been seen.
Professor Henry Brubaker said: “We applied the seeing-thinking forumula to smoking and found that it followed exactly the same pattern.
“We got a bunch of smokers together and showed them a picture of a cigarette. We asked them if this made them think about cigarettes and they all said ‘yes’.”
Similarities to any recently published studies are, of course, purely co-incidental.