http://mindhacks.com/2009/07/21/written-off-more-than-they-can-chew/ Neuroscience and psychology news and views. Wed, 22 May 2013 13:23:03 +0000 hourly 1 http://wordpress.com/ http://mindhacks.com/2009/07/21/written-off-more-than-they-can-chew/#comment-5475 Wed, 22 Jul 2009 05:12:15 +0000 http://mindhacksblog.wordpress.com/2009/07/21/written-off-more-than-they-can-chew/#comment-5475 There is a long history of “scientific” (read: “industrial”) research into the effects of chewing gum. The Beech-Nut company hired Columbia U. psychologist Harry Hollingworth to do a study of the “psychodynamics” of gum-chewing in the mid-1930s. Philip Wrigley also commissioned research and used the “results” (mainly, that gum-chewing reduces tension and improves concentration) to convince to U.S. Army to include (his) gum in the rations of every American soldier who served in WWII. He also tried to convince a variety of businesses to supply gum to their workers, on the strength of the same basic argument.

]]> http://mindhacks.com/2009/07/21/written-off-more-than-they-can-chew/#comment-5474 Wed, 22 Jul 2009 02:56:55 +0000 http://mindhacksblog.wordpress.com/2009/07/21/written-off-more-than-they-can-chew/#comment-5474 It does.

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