Comments on: Psychology and advertising http://mindhacks.com/2009/03/04/psychology-and-advertising/ Neuroscience and psychology news and views. Wed, 22 May 2013 13:23:03 +0000 hourly 1 http://wordpress.com/ By: Oliver Donovan http://mindhacks.com/2009/03/04/psychology-and-advertising/#comment-25688 Thu, 16 Feb 2012 14:22:09 +0000 http://mindhacksblog.wordpress.com/2009/03/04/psychology-and-advertising/#comment-25688 I’m a student from Ravensbourne College, reading degree level graphic design, and have been assigned a project for which i need to research and gather information from external sources. My question is ‘How can graphic design be used to influence/manipulate public opinion?’, I would greatly appreciate it if you would answer a few queries for me:

What psychological tools (eg. use of colour) can be employed within graphic design?

Would you agree that psychological tools such as use of emotive language and color design are a necessity to successful communication?

How powerful can graphic design be in regards to shaping personal opinion?

thank you for your time
regards,
Oliver Donovan

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