Turned out Nice again

The picture on the right is both a five story high sculpture and library that was opposite the 16th European Congress of Psychiatry from which I’ve just returned.

It’s by the artist Sacha Sosno and apparently the books are kept in the ‘head’ of the surrealist bust.

Unfortunately, I didn’t get to see a great deal of the research at the conference as I spent most of it either locked in a hotel room preparing with my collaborators Frank Laroi and Andrea Raballo, or teaching our course on Phenomenology, Cinema and Psychosis (thanks to all who came!).

Apart from that it was a fairly typical display of academic debate and pharmaceutical company largess.

The prize for the most ridiculous stand goes to the makers of the antipsychotic drug ziprasidone, who were obviously trying to promote the medication despite the fact that it doesn’t seem to treat psychosis as well as some of the other drugs, on the basis that it is one of the least likely to make you fat or raise your risk of diabetes or heart disease.

Rather than saying this straight off (advertisers know better than to push negative messages), they seemingly had to think of a way of selling a theory that helps promote the idea that their drug is linked to a ‘healthy’ lifestyle.

So based on one rather ropey study (of only 14 people), they’re recommending that giving the drug with food increases its bioavailability.

And what better way to promote their new message than have an onsite chef create mouth watering but completely unrealistic meals.

Oh, and have models riding exercise bikes as well.

Science marches on.

2 Comments

  1. bowser
    Posted April 11, 2008 at 6:34 am | Permalink

    “Oh, and have models riding exercise bikes as well.
    Science marches on.”
    Hey, even us academic/science types like to see scantily clad hot chicks… :D

  2. Larry Smith
    Posted April 13, 2008 at 11:42 pm | Permalink

    For psychiatrists used to see their patients shuffle on haldol this must be a real shocker!


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