Transport for London have combined two of my favourite things: safety for cyclists and classic Psychology experiments. The website provides a test of awareness that Mind Hacks fans will instantly recognise as an updated (urbanised!) version of Hack #41: “Make Things Invisible Simply by Concentrating (on Something Else)”. Fantastic!

Link to the awareness test here

Link to a previous post on discussing inattentional blindness

One Comment

  1. Posted March 15, 2008 at 8:21 pm | Permalink

    According to this:
    which I picked up from here:
    the advert is a big rip-off.

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