It looks like a pipette full of cerebral blood, but actually it’s a fun and harmless candy product for children. Bless!
But if you’re concerned that this might be a bit too disturbing for your sweet-toothed young ones, another product by the same company will do nothing to dispell your worries.
Because they also makes a plastic brain from which you can squeeze the liquified neural mush straight into your mouth.
Link to disturbing brain candy.