Perfect breast formula = nonsense + sell out

Dr Petra Boyton has spotted another psychologist who seems to have sold out his good name by pushing a Cliff Arnall-like nonsense formula: this time for the ‘perfect breast’.

It all seems to be part of a promotion for a UK Men’s magazine which, in a press release, “reveals the formula for the perfect breast” developed by “University Psychologist Dr. David Holmes”.

I’ve emailed a possible culprit to confirm who it might be and am currently waiting for a response.

Needless to say, the formula itself is complete rubbish. Quite predictably, and rather insultingly, it gets described as ‘science’ in the press release.

There’s more analysis in Petra Boyton’s post if you want the full gory details.

Link to analysis from Petra Boyton.

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