Oh. My. God. It’s a hot air balloon in the shape of an anatomically accurate brain. For hire.
According to the website, the brain balloon’s mission is to:
To capture the attention of the world and direct it toward understanding the importance of the human brain and the diseases, disorders, and injuries that afflict it.
To teach and encourage all people to seek a high purpose and achieve their potential.
To create a strong symbol of hope and human possibility.
To celebrate intelligence, promote education, and ignite imaginations!
There are stoned neuroscientists behind this, I swear.
Link to Brain Balloon website.