http://mindhacks.com/2006/02/09/when-choice-is-demotivating/ Neuroscience and psychology news and views. Fri, 24 May 2013 17:03:23 +0000 hourly 1 http://wordpress.com/ http://mindhacks.com/2006/02/09/when-choice-is-demotivating/#comment-8100 Fri, 10 Feb 2006 12:48:02 +0000 http://mindhacksblog.wordpress.com/2006/02/09/when-choice-is-demotivating/#comment-8100 Aha! What you’re doing there is ‘satisficing’ rather than ‘optimising’. Barry Schwartz argues that attempts to optimise (make the best possible choice) often lead to misery – he also claims that having many available options can actually make optimising behaviour *more* likely…

]]> http://mindhacks.com/2006/02/09/when-choice-is-demotivating/#comment-8099 Fri, 10 Feb 2006 12:18:18 +0000 http://mindhacksblog.wordpress.com/2006/02/09/when-choice-is-demotivating/#comment-8099 That’s something we definitely noticed when planning our wedding. At the beginning I was hunting down loads of options before making a choice. After finding the decisions difficult I switched to looking for three suppliers & choosing from them. I only looked for more if I wasn’t happy with any of the three.

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