Mind Hacks at Foyles, March 23rd

When I was a kid, I remember making a trip to London and visiting Foyles bookshop for the first time. In the days before book superstores, Foyles was unimaginably vast, and dense, and amazing. That was a special day. Years later, there aren’t books piled everywhere, the maze of shelves and rooms has been untangled, and it’s been updated: you no longer have to get a little green ticket from an attendant before paying. It’s still got its charm, one of the best (and biggest) book selections in London, and my favourite cafe in the centre–one of the few cafes to have free wifi, good coffee, heavy wooden tables, and jazz.

What I’m coming round to is that Tom and I will be speaking about Mind Hacks at Foyles on Wednesday, March 23rd, and it’s enormously exciting to be talking in a place with such history. If you’re in London, you should come along (it’s at 6.30pm, after work, in the Gallery on the 2nd floor). It’ll be great fun–we’re going to show off some of our favourite hacks, talk about what we learn from them, and try some [gulp] audience participation in the experiments too.

More info on the Foyles site (you’ll need to get a ticket), and the publicity blurb’s below. Do come, and spread the word!

Let’s try something else too: If you use Outlook, click to add Mind Hacks at Foyles to your calendar. If you use Apple iCal, click here to add the event.

Release follows…

Mind Hacks at Foyles:

Ever wondered why people have their “special mug” for the morning cuppa? It’s all to do with training and the reward of caffeine. And would you like to know how to cheer yourself up by manhandling your face, or why faded jeans do wonders for your legs, or that each of us is blind for 90 minutes a day? The answers to these can be found in cognitive neuroscience, and at “Mind Hacks at Foyles.”

“Mind Hacks,” the book, requires no specialist knowledge and takes you on a tour through 100 facets of the machinery of our brain, from psychology tricks known centuries to the latest high-technology research. Using experiments and unusual demos (we call them “hacks”) we examine vision, motor skills, memory and how we make decisions–the brain’s moment-by-moment workings that make up everyday life.

In “Mind Hacks at Foyles,” Tom Stafford & Matt Webb demonstrate (live!) happiness, jeans and optical tricks to see how the brain responds, and in the process learn a little bit more about how this fearsomely complex organ works.

No previous neuroscience experience necessary! Please bring a pen – and your brain – if you’d like to play along.

4 Comments

  1. Posted March 4, 2005 at 4:35 pm | Permalink

    Mind Hacks authors at London’s Foyle’s Books, Mar 23

    The authors of Mind Hacks (an amazing O’Reilly book that explains how your brain works and lets you play with your perceptions in illuminating ways) will be doing a public reading/signing at London’s Foyle’s books on March 23: How does your brain work?…

  2. Posted March 4, 2005 at 5:57 pm | Permalink

    Sorry to be venal, but do us contributors need to buy a ticket? Fine if so, but I don’t want to be the guy on the guest list who bought a ticket anyway. I’ve been that guy, and he ain’t that cool.

  3. Posted March 6, 2005 at 7:52 pm | Permalink

    links for 2005-03-05

    Mind Hacks live at Foyles – March 23rd 2005 The cult starts here. Mind my words. (categories: mindhacks mattwebb foyles)…

  4. Posted March 27, 2005 at 5:58 pm | Permalink

    Review

    Question: How do you get 100+ people in a bookshop to hold a pen in their mouth for 5 minutes?


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