Caffeine rituals

Ah, this is good to see. There’s a hack in the book about the rituals around coffee and tea. It’s on the O’Reilly catalog page for Mind Hacks as a free sample, Hack 92: Make the Caffeine Habit Taste Good. It’s like Pavlov and his dogs. He conditioned them to associate a noise with food so that they started salivating when they heard the noise. As with that, the ritual of making coffee gets associated with the caffeine high, and so the ritual becomes part of the buzz.

Anyway, here’s someone who has found the same thing.

My particular ritual seems to be boiling the kettle, putting the teabag and water in the mug to brew, and then forgetting about it for the next 20 minutes as I suddenly get back into work again.

One Comment

  1. Posted June 12, 2006 at 8:34 am | Permalink

    The URLs of my blog and post have changed. Find the new entry below. Best regards, Kosi2801

    http://kosi2801.freepgs.com/2004/11/18/mind_hacking.html


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